Tuesday, February 11

7:00 - 8:00 pm

Nelson Center for Entrepreneurship - Liz Lange Lecture Hall

Dinner will be served

Stop wasting time on research that doesn’t help your venture! In this hands-on workshop, you’ll learn practical, no-fluff methods to gather real insights, understand your customers, and make smarter venture decisions—without drowning in data. From customer interviews to secret shopping and free online tools, you’ll walk away with actionable strategies to test your ideas and grow your business with confidence. Plus, food will be provided.

 Perfect for entrepreneurs who want real answers, not just guesswork.