In a crowded market, blending in is the fastest way to fail. This interactive workshop will teach you how to analyze your competition, define your unique advantage, and craft a powerful differentiation strategy that makes your venture impossible to ignore. Through real-world examples, engaging exercises, and hands-on positioning work, you’ll leave with a clear competitive strategy and a standout value proposition.Whether you’re building a startup, launching a product, or refining your brand, this session will help you define what sets you apart—and own it. Come ready to think fast, challenge assumptions, and sharpen your competitive edge!